Friday, January 18, 2019

Forming an Opportunity Belief: A Twist on Opportunity Identification

In-person shopping seems ultimately inferior to online shopping because of inventory capacities.

The need is to have what you want. All people have shared this need to get the things they want in life, it's natural to be driven and motivated, even if it comes to shopping. People are now accessing a broader inventory of things on the internet so that they can more accurately satisfy their respective needs. This human adaptation 100% exists.

For this assignment and ease of completion, I will be interviewing 3 of my 4 roommates on this topic:


  1. Interviewee - Tomer Levi
    1. Tomer believes that the exact nature of this belief comes down to natural greediness of the individual, stating simply, "people are selfish". He believes that people are aware of this need since "they are still nursing their mothers". Tomer thinks this is an example of an early desire to get what you want where you want it. Tomer believes that people address their need of having things not by acquiring items but by working and studying to make the money to buy those things. Tomer thinks people are satisfied with the online shopping solution to this desire despite the current inaccuracies associated with online clothes shopping. 
    2. I learned that this desire is innate to human society and the drive to satisfy it will continue to exist and just change over time. I thought it was surprising that he believes money itself is a form of satisfying a need.
  2. Interviewee - Jackson Campbell
    1. Jackson thinks that people have always wanted to buy whatever they want from a limitless inventory. He says that hasn't been possible until the internet. Jackson thinks that people have had the need to buy lavish items since medieval times, and that people have always been aware of their need to have better things. But he retracted that statement as he believes we only started wanting better things after we overcame the struggle to survive. Jackson thinks that online shopping is an OK solution to the problem but it's not perfect and has flaws such as delivery times.
    2. I agree with what Jackson said and it describes the basis of where this problem came from in my head as well. However, he also reminded me how comfortable our lives actually are relative to how it was thousands of years ago. 
  3. Interviewee - Filip G.
    1. Filip believes that the desire to have things and get exactly what you want actually comes from how you are raised. He thinks it all depends on the parents and children are sometimes not aware of their greed or selfishness until later in life, if ever. Parents are expected to give everything to children so that they can flourish, but this is sometimes taken too far and people can become spoiled. This is what drove them to create the internet and quick delivery, so that they could have, have, and have! People can now get whatever they want over the internet, from drugs to guns, so yeah the needs are well met.
    2. I learned that people can actually buy whatever they want over the internet. It's hard to realize the scope of it until someone reminds you. 

I now believe this opportunity can be executed on better than current internet retailers do. 

No, because it went from 100% to 100%.

I think customer feedback should be significantly considered in creating and adapting, as they are the most important aspect of keeping your business going. However, it is also important to not lose sight of the long run and what you believe will truly satisfy the customers.

3 comments:

  1. Dear Griffin,
    I like your thoughts on online shopping. Indeed I agree that it has overtaken most of brick and mortar stores. I come from Germany and when I walk down the streets of the inner city, many businesses have closed their retail stores to either focus on their online store or even quit business because online stores have driven their revenues down. I myself also like online shopping but not for all goods. For example I would not buy something like a suit online. A suit is something very special and I appreciate the feedback and advice I get from a real life person.

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  2. Hi Griffin. Your online shopping opportunity identification is supported by trends and the success of companies like Amazon. While I don’t think in-person shopping is inferior, I agree with your point that consumers have access to a broader range of items on the internet that can more precisely satisfy their needs in many instances. I found your insights from prototypical customer feedback into the underlying psychology of online shopping to be interesting. One suggestion I do have is to consider the benefits that bricks-and mortar retailers have over online retailers to come to a more balanced understanding of your opportunity area.

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  3. Hi Griffin,
    I agree that shopping in the stores is inferior to online shopping, but not because of inventory capacities. I think it is more because of the laziness of people. It is much easier just to sit on your couch and just order whatever you want, with most shipping completely free. There really is no more of a convenient way to shop and requires no effort. I do think that better service to the customer would be best.

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