In this blog post, I will reconcile the information received from three interviews. These interviewees were all in the segment of mothers in Gainesville. I spoke two 3 different moms in the Gainesville area to analyze their buyer behavior because I am expecting most of the people buying my product to be moms from the age-range 40-60. Overwhelmingly, these women all preferenced money as their main factor when it comes to purchasing an item like mine. They also mentioned that it would matter how they came about the product; for instance, one would likely purchase it if it was recommended to them from but would be less likely to purchase if they saw it advertised. Also, I realized that I am more targeting a growing age of moms, as opposed to the current generation of them. This is because my product will be likely purchased online. And because the price was a heavy factor, my product will not be expensive enough to necessitate financing. There was something that two interviewees mentioned when it came to an evaluation of the product. They said that the product needs to provide information that isn't common sense, so they aren't reading it and saying to themselves "well I already know this". The other thing emphasized by the interviewees was that they all wondered how a 19-year old male college student would be able to provide credible information relating to teen pregnancy. Therefore, I have to address the issue of credibility with my product and ensure that I have qualified sources for my information.
When I first told these moms what the product my company would offer was, they almost didn't take it seriously. I think this was for two different reasons: first, they were curious about how I could have anything to tell them about this weird unprecedented situation in people's lives; and second, it came out of nowhere and they might have not thought it pertinent to their current lives.
This sample of moms from Gainesville exhibited characteristics that favored cheap pricing for an informational product that they had to read, credibility, creative solutions to difficult problems, and accessibility. As long as my product can retain all these qualities, then I should be able to market effectively to this segment.
Hello Griffin,
ReplyDeleteI really like your breakdown of the interviews and what you got out of it. I did not really think of credibility being an issue, but I agree that it would be an issue at first. Also, I found it interesting that price was the main factor for purchasing the product. I would of thought people would have done it out of need and not worried about the money as much. Great post.
Hi Griffin,
ReplyDeleteI agree with your interviewees, you need a product that actually helps your customers with updated information. Moreover, since your customers rely more in friends or relatives' recommendations, I think it would be better to give free samples to a small part of your market. I do not think credibility could be a problem since you could find the right resources to demonstrate your solution.